Lexus LaceUp Running Series

The LaceUp Running Series was created to bring runners a premier race experience in an intimate setting that reflected Lexus’ core values. I was responsible for the art direction and design of the brand identity, event branding, marketing collateral and merchandise. The Lexus LaceUp Running Series was a Gold Winner in the Ex Awards for Best Single-Market Event in 2015.

Photos courtesy of MSI.

ClientLexusAgencyMSIServicesArt Direction, Graphic Design Year2015-2016Linkhttp://www.laceuprunningseries.com