LaceUp Running Series 2015
Team One approached our agency to produce an event to drive customer acquisitions for Lexus dealers in southern California. The LaceUp Running Series was created to bring runners a premier race experience in an intimate setting that reflected Lexus’ core values. I was responsible for the art direction and design of the brand identity, event branding, marketing collateral and merchandise.
The Lexus LaceUp Running Series was a Gold Winner in the Ex Awards for Best Single-Market Event.
Photography courtesy of MSI