REI Outessa

REI’s Outessa events invite women from across the globe to congregate for a weekend of catered outdoor activities aimed to empower and inspire. As such, they wanted a hero piece for their registration area that would set the tone for the rest of the event.

Event Statement: “Find your tribe, do what you love, and try something new in some of the country’s most beautiful outdoor playgrounds.”

Constructed from locally-sourced, reclaimed wood planks, the backdrops were economical and environmentally friendly. Backdrops were built on-location at each event, taking advantage of the abundance of materials at the mountain locations, and reducing transportations cost. After each event the backdrops were broken down with minimal damages and returned to their original local sources.

ClientREIServicesArt Direction, Event BrandingYear2017